The management of customer relationships is part of a business strategy focused on the client. A key part of your idea is, precisely, to gather as much information as possible about customers in order to give value to the offer. The company must work to meet the needs of those so we can forward an offer and improve the quality of care.
When we talk of improving the supply we mean able to offer customers solutions that fit your needs perfectly, and not as many opponents pray these disciplines generates new needs.
Therefore, the name refers to a CRM business strategy based primarily on customer satisfaction, but also computer systems that support this, if this is achieved.
